The rare daily word game sweeping the globe. Find what's hidden in plain sight.
ADVERTORIAL
Definition of ADVERTORIAL
noun
An advertisement written in the form of an objective editorial, presented in a printed publication, and usually designed to look like a legitimate and independent news article.
Wiktionary · CC BY-SA
Where it comes from
Blend of advertisement + editorial, 1946.
Etymology via Wiktionary (CC BY-SA).
Word DNA
How it is built
Same root, ADVERTORIAL · 1 relative in the game
OUTLIER scores every word on how unusual it is, and that number is not published. Working it out at the board is the game.
ADVERTORIAL in OUTLIER
Players have found it on 2 boards so far.
It first turned up on Day 138, 5 October 2026. The most recent board was Day 139, 6 October 2026. Nobody has seen it on a board for 34 days.
First ever to find it
on Day 138, 5 October 2026 - before anyone else in Outlier's history. See the Pioneers
Built from these letters
ADVERTORIAL starts with A and ends with L. Sorted, its letters read AADEILORRTV - the shape to hunt for when the grid is scrambled. A and R appear more than once.
Could you have found ADVERTORIAL?
OUTLIER is a daily word game. One grid, the same grid for everybody, and the words nobody else spots are the ones that pay. This word was on Day 138 - and most players walked straight past it.
Play today's OUTLIER